Launched last year but now-available to pre-order, Portal is a range of video calling products from the social media giant. Instead of lamenting the loss of his friends, Kermit takes the initiative to send each of his pals a Portal device and the ad shows their resulting conversations. The second slot plays on some of the relationship dynamics viewers will remember from the show, including Animal playing practical jokes on his band, a somewhat stressful co-cooking session between the Swedish Chef and Pin and, of course, a long distance relationship between Kermit and Miss Piggy. Over the next few months these storylines will develop in a series of ads, depicting how the Muppets use Portal products. Not everyone has been a fan of the ads, seeing them as an attempt to mask the potential sinister side of Portal given the major Facebook security breaches like the one that gave Cambridge Analytica access to the data of 87 million users without their permission with nostalgia for the fuzzy characters. In the characters were acquired by Disney, leading to two film reboots and numerous TV and advertising appearances. Laura Snoad. Fancy a bit of It's Nice That in your inbox? Sign up to our newsletters and we'll keep you in the loop with everything good going on in the creative world. The Muppets star in new ads for Facebook's video calling products, Portal.
When I first sat down to write this article, I struggled. A lot. Like so many other folks, I had read about Cambridge Analytica and the other ways the social media giant misused user data. But the headlines surrounding Facebook are still pretty bleak.
By Brian Steinberg. But the network is hoping viewers like what they see. Even as a range of new gadgets threaten to replace the TV screen for a rising generation of viewers, their manufacturers keep turning to TV shows to demonstrate what the wonder machines can do. Disney has been wary about ceding its TV time to advertisers that are building rival businesses to its video. But Disney remains open to doing ad deals with content companies with which it has a broader relationship that could include distribution or programming. TV has over the years been viewed as valuable ground for a host of technology titans. Big Tech often needs a TV pitch to make a sale.
Although the Muppets all live together in our hearts, life takes them to many different places. With the help of the re-designed Portal, Portal Mini, and Portal TV, they can be all feel together no matter how many miles apart they may be. Become a member to get access to:. Want to read this article and others just like it? All you need to do is become a member of The Drum. Basic membership is quick, free and you will be able to receive daily news updates. All Topics: Ad of the Day. Ad Tech. Affiliate Marketing.